Macys_dresses

The first warmer days of March mean we’re anticipating Spring and the performance of the new crop of trends that are now in stores. As widely reported here and elsewhere, apparel and dresses in particular are defining newness for Spring. We’re seeing the bold prints, stripes and patterns that were shown on the runways gaining momentum by department stores who are dedicating more floor space and selection. A particular bright spot is the special-occasion, cocktail and party dresses (pictured) and what we see as one of the hottest businesses for Spring. We’re noting wide customer interest and early store checks show people are buying now rather than waiting for deep markdowns later in the season. The interest in apparel is refreshing after the past few seasons where excitement was coming out of the aspirational handbag brands.

As the season progresses, we’ll be keeping tabs on who’s been implementing these trends well in stores and online, providing a perspective on where the winners may be.


The information contained within this post is the opinion of Mary Epner Retail Analysis and does not provide any advice regarding the purchase, sale or any other transaction in any security. For our complete terms, please click here

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