Adidas x Kanye = Success

Adidas x Kanye = Success

Long suffering Adidas has seen its position as the second biggest athletic brand slip to #3 as a surging Under Armor continues to marry smart marketing with a desirable range of products. This despite what we consider some great product innovation around the Boost...

Eddie Borgo for Target: Customization Goes Mass

Our recent store checks at Target have shown renewed emphasis on style with better merchandising setups and product selection. The refreshed emphasis on apparel and accessories is creating a more unique and special shopping experience. Spied in stores was the Eddie...
Levi’s Catching Up To Athleisure Trend

Levi’s Catching Up To Athleisure Trend

What happens when the U.S.’s largest apparel manufacturer misses a major trend and then realizes that it is a new norm? You are left in a state that Levi’s now faces. The now well-documented athleisure category—which we’ve been very bullish on for over 2 years—is no...
Retailers Say “I do” to Same-Sex Marriage

Retailers Say “I do” to Same-Sex Marriage

With the recent ruling by the U.S. Supreme Court legalizing same-sex marriage across the entire country, we are noting a distinct opportunity for retailers. Some early adopters are already advertising in the market, such as Tiffany & Co. above. We believe that...
BTS Report: Men’s Twill at Abercrombie

BTS Report: Men’s Twill at Abercrombie

As we move into the peak weeks of back-to-school season, we start to cull the hot sellers across teen retailers and departments stores. First up: The twill pant at Abercrombie (ANF) takes the flex fabric trend to non-denim implementations. Based on our store checks,...

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