Mary Epner provides expert analysis on Arise TV: The days are gone when a massive response crashing a web site is considered a home run. Today’s connected shopper expects sites to just work, despite heavy traffic. Hundreds of disappointed Lilly Pulitzer for Target shoppers took to social media to vent their frustration in losing hot items during the time it took from adding it to their online cart to checking out. Additionally, insufficient merchandise in stores meant retail shoppers were left to pick over odd sizes and less-than compelling products while early birds checked out shopping carts piled high with merchandise (soon appearing on eBay at several times the retail price).
Target once again snatched defeat out of the jaws of victory, just as they had in their earlier collaborations with Philip Lim and Missoni. With the holiday security breaches, this event can only mean more troubles for Target as what should have been a home run event that brought shoppers back instead just alienated them all over again.
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