We looked at the designer iPhone accessory market to get a glimpse of what to expect for the Apple Watch as it launches during the second quarter. We’ve seen Kate Spade, Isaac Mizrahi, Michael by Michael Kors, Coach, to name a few, lend their signature styles to create an accessory market for the smartphone. We believe the Apple Watch will follow suit, putting pressure on the designer watch category as a whole, while providing designers a new revenue and licensing opportunity. For entry price points, expect to see personalized, and photo printed bands such as options from Casetify. At the high end, expect diamond encrusting and other embellishments such as those offered by Mervis and Brikk. That leaves the mid-tier price points open for traditional fashion houses to provide an integrated look for their customers. We also would not be surprised to see third party craftsmen adapting heritage watch bands for the Apple Watch. We’ll report back as we see new entries into the category.
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