by Mary Epner | Aug 10, 2015 | Digital, U.S.
One of the bright spots in the back-to-school selling season is newness driven by fabric innovation and appearing in staples such as denim and chinos. One of the best implementations is the new flex Denim X collection at American Eagle (AEO). The women’s flex...
by Mary Epner | Jul 20, 2015 | Digital, Europe, U.S.
Virtually unbranded, unadorned and simply designed, Mansur Gavriel handbags are selling out. Our spot-checks have shown high demand and limited store availability. What is clear is that these well constructed and classic styles are resonating with customers as they...
by Mary Epner | Jul 17, 2015 | Digital, U.S.
Competition around the last yard of the sales funnel—the moment between purchase and receipt of the goods—is ramping up. Amazon is testing drones, delivery lockers and same-day delivery in some areas. Mary Epner appeared on Arise Xchange to discuss how the competition...
by Mary Epner | Jul 16, 2015 | U.S.
Fast-fashion clothing retailer Torrid announced in May that they were launching their first co-branded line, partnering with Rebel Wilson the comic actress best known for her roles in the Pitch Perfect films and Bridesmaids. The capsule line will launch for holiday...
by Mary Epner | Jul 15, 2015 | Digital, U.S.
We’ve been bullish on the athleisure trend for the past 2 years as we watched street fashion influence sales, merchandising and how retailers are moving to capitalize on the trend. We contend that this is no longer simply a trend but more of a lasting change in the...
by Mary Epner | Jul 14, 2015 | Digital, U.S.
Coming off the disappointing customer experience with the Lilly Pulitzer event this Spring, Target (TGT) announced that they will be committing to a plaid trend to launch the fall season in lieu of a designer partnership. Available from late August through October,...
